Dal "marabù" al "bodysuit": "Vogue Italia" e la lingua della moda
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Giuseppe Sergio [1]
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[1] Università di Milano
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- Localización: Memoria e ricerca, ISSN 1127-0195, ISSN-e 1972-523X, Nº 50 (settembre-dicembre), 2015 (Ejemplar dedicado a: Fashion Studies. La moda nella storia), págs. 97-114
- Idioma: italiano
- Títulos paralelos:
- From marabù to bodysuit: «Vogue Italia» and the fashion language
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Resumen
This essay aims at highlighting the language of fashion as presented in «Vogue Italia», which is probably the most important Italian fashion magazine today. After a short history of the magazine, the essay compares two corpora of articles taken from «Vogue Italia»: the first one from the magazine’s first decade (i.e. 1965-1975), the second one from the decade 2002-2012. The comparison points out different textual approaches, going from openly advisory to denotative, and syntactical constructions, in the direction of a terse style. But the essay especially focuses on the fashion lexicon, characterized by words coming from French and, increasingly, from English; by neologisms, which point out the role of «Vogue Italia» in innovating and spreading fashion language; and, finally, by compounds and derivatives, showing the strong but decreasing power of the Italian language to create new technical words.
