Resumen de The Assessment of Competitiveness: the Case of Three Alpine Winter Sports Destinations
Kirstin Hallmann, Sabine Mueller, Mike Peters
A number of scientific contributions have attempted to measure destination competitiveness with the help of destination performance indicators either categorized as supply-side or demand-side measures. There is a lack of empirical studies that assess performance evaluation of both supply and demand side. Therefore, based on the theoretical discussion of destination competitiveness models, a selection of demand- and supply-side relevant indicators were developed and operationalized. The article aims at measuring destination competitiveness both perceived by tourists but also by stakeholders within three winter sports destinations. A logistic regression analysis for the quality standard of the tourism product as the dependent variable was carried out. The quality of accommodation, hotel staff, and information management, but also destination policy and planning indicators significantly influence the perception of the quality standard of the tourism product. This article concludes with recommendations for destination marketing
