Research note: The impact of marketing expenditure on international tourism demand for the Cook Islands

• Balli, Faruk ^[1] ; Balli, Hatice O. ^[1] ; Tangaroa, Nikau ^[1]
  1. [1] Massey University

     Massey University

     Nueva Zelanda

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 21, Nº. 6, 2015 (Ejemplar dedicado a: Special Focus: Analysis of Tourism Destination Development in China and Spain), págs. 1331-1343
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This paper examines the impact of internal and external factors on the increase in international tourism demand for the Cook Islands for the period 2000–2012. The authors find that the key internal factor, the growth in destination marketing by the Cook Islands Tourism Corporation representatives in major markets, has had a positive and significant effect on the increase in the Cook Islands' visitor inflow. The boost in marketing expenditure has also created a remarkable change in the decomposition of the visitor flows from major countries.