Only the brave: : Product innovation, service business model innovation, and their impact on performance

• Autores: Ivanka Visnjic Kastalli, Frank Wiengarten, Andy Neely
• Localización: Journal of Product Innovation Management, ISSN-e 1540-5885, Vol. 33, Nº. 1, 2016, págs. 36-52
• Idioma: inglés
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• Dialnet Métricas: 4 Citas
• Resumen

  • Recent empirical findings concerning the performance effects of service business model innovation (servitization) and its interplay with product innovation are mixed. Using the lenses of the demand-based view on value creation and complementarity, the performance impact of two key service business models is examined: the product-oriented model and the customer-oriented model, implemented jointly with product innovation. Results indicate that the interplay between service business model innovation and product innovation results in long-term performance benefits coupled with a degree of short-term performance sacrifice. Service business model innovation in isolation from product innovation results in short-term profit gains but long-term knowledge loss and, thus, market performance decline. Our study suggests that firms need to look beyond the evidence on short-term effects in order to achieve superior performance in the long run