Consumi e autorappresentazioni nel Novecento. La famiglia in posa
-
Daniela Calanca [1]
-
[1] University of Bologna
University of Bologna
Bolonia, Italia
-
- Localización: Memoria e ricerca, ISSN 1127-0195, ISSN-e 1972-523X, Nº 23 (settembre-dicembre), 2006 (Ejemplar dedicado a: Made in Italy: consumi e identità collettive nel secondo dopoguerra), págs. 117-127
- Idioma: italiano
- Títulos paralelos:
- The Family Pose. Consumption and self-representation in the twentieth century
- Texto completo no disponible (Saber más ...)
-
Resumen
This article examines the relationship between Italian families and consumption in the post-war boom through the study of visual sources, particularly photography. It focuses on the social meanings and uses of photography, and on family albums as a meeting point between the history of public and private. From the 1950s Italian families used photography as a record of their increased wealth, and represented themselves as consumer families. Symbols of the economic boom are depicted: Vespas, cars, holiday destinations. Families wanted to show themselves as having overcome the age of war and misery: these images had the role of representing Italians not “as they were” but “as they would have liked to be”. Popular magazines reflected a similar use of photography, enabling Italians to forget about the hardships of wartime, and offering images of smiling actresses and frivolous lives centred around consumer goods.
