La globalizzazione dell’espresso italiano

• Jonathan Morris ^[1]
  1. [1] University of Hertfordshire

     University of Hertfordshire

     Welwyn Hatfield, Reino Unido

     
• Localización: Memoria e ricerca, ISSN 1127-0195, ISSN-e 1972-523X, Nº 23 (settembre-dicembre), 2006 (Ejemplar dedicado a: Made in Italy: consumi e identità collettive nel secondo dopoguerra), págs. 27-46
• Idioma: italiano
• Títulos paralelos:
  • The Globalisation of Italian Espresso
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• Resumen

  • Italian style’ coffee beverages have become common throughout much of the developed and developing world in the last fifteen years. This article outlines five phases in the globalisation of Italian espresso – elite, exotic, ethnic, speciality, branded – linking these to the image and associations of the beverage. It shows how differing consumer needs in various markets were met through material adaptations to the beverages themselves, enabling them to be placed at the centre of a variety of consumption practices, and to sustain a variety of symbolic values that were be constructed around them