ONE of the more memorable veterinary publications of 2014 was an American-style comic book called ‘V-Force: Veterinarians to the Rescue!’. Produced by the American Veterinary Medical Association (AVMA), this introduced six new colourful superhero characters – Regulatory Veterinarian, Army Veterinarian, Industry Veterinarian, Research Veterinarian, Private Practice Veterinarian and Farm Veterinarian – and, through a series of illustrated stories, showed them protecting both animal and public health and saving the world from evils such as disease and hunger. The idea behind the book, which was aimed at children and is still available via the AVMA's website,1 was to encourage more children to think about becoming vets and to broaden perceptions of the different roles that vets can fulfil (VR, August 16/23, 2014, vol 175, p 156).
Vets can and do work in a wide range of areas as described in the AVMA's comic book, and they certainly have the skills to do this. However, thinking in terms of the profession as a whole, …
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