Wheat Industry: Which Factors Influence Innovation?

• Dalla Corte, Vitor Francisco ^[2] ; Waquil, Paulo Dabdab ^[1] ; Stiegert, Kyle ^[3]
  1. [1] Universidade Federal do Rio Grande do Sul

     Universidade Federal do Rio Grande do Sul

     Brasil

     
  2. [2] Business Graduate Program, Faculdade Meridional (IMED). Av. Senador Pinheiro, 304, zip code 99070-220 - Passo Fundo, RS.
  3. [3] Department of Agricultural & Applied Economics (AAE), University of Wisconsin (UW). 427 Lorch Street, Taylor Hall, zip code 53706-1503, Madison, WI.

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• Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 10, Nº. 3, 2015, págs. 11-17
• Idioma: inglés
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• Resumen

  • A change in the profile of food consumption is occurring because of the new context of demographic growth, the increase of income in developing economies, and urbanization. In Brazil, consumption patterns have trended from fresh to processed food and internal and external growth in demand has led to opportunities that require new and higher levels of technological innovation and associated managerial skill. The aim of this study was to evaluate the role of innovation on a key Brazilian food industry: wheat product markets. Results showed that while most firms did not innovate in the past year, new investments in R&D were important for innovation to occur compared to other factors such as the size of the company, the integration in supply chain, and the age of the company. These results demonstrate that innovation is not a random or unpredictable process, but a complex and diverse process that may be specific to each industry.