Enablers and barriers in german online food retailing

• Autores: David B. Grant, John Fernie, Björn Schulz
• Localización: Supply Chain Forum: International Journal, ISSN-e 1624-6039, Vol. 15, Nº. 3, 2014
• Idioma: inglés
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• Resumen

  • This article discusses enablers and barriers in online food retailing in Germany. The German food retail sector is one of the largest in Europe; however, its online or Internet provision for customers lags way behind the United Kingdom and France. Prior research has considered the demand-consumer side of this dyad; however, little has been done on the online food supply-retail side. This article addresses that gap through exploratory empirical research with three retailers, three logistics service providers, and a marketing agency. There is good potential in this market but costs of fulfilment and service quality currently represent major barriers