Resumen de The power of a picture: : Overcoming scientific misinformation by communicating weight-of-evidence information with visual exemplars
Graham N. Dixon, Brooke Weberling McKeever, Avery E. Holton, Christopher Clarke, Gina Eosco
Although most experts agree that vaccines do not cause autism, a considerable portion of the American public believes in a link. In an experiment (N = 371), we identified journalistic balance as a source of misperception about this issue and examined ways to attenuate misperceptions. In particular, by including weight-of-evidence information (i.e., stating that only one view is supported by evidence and a scientific consensus), we explored whether an article can present conflicting views without causing misperceptions. Including weight-of-evidence information fostered more accurate beliefs about an autism–vaccine link, but only for people with favorable pre-existing scientific views. However, this conditional effect disappeared when visual exemplars accompanied weight-of-evidence information. The findings of this study have both theoretical and practical implications for science communication
