BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment.

• Autores: Uma R. Karmarkar, Bryan Bollinger
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 4, 2015, págs. 1-15
• Idioma: inglés
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