The interface as discourse: : The production of norms through web design

• Autores: Mel Stanfill
• Localización: New Media and Society, ISSN-e 1461-7315, Vol. 17, Nº. 7, 2015, págs. 1059-1074
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article elaborates a theoretical case for considering new media as productive power, viewing web interfaces as both reflecting and reinforcing social logics. It then details an analytic method for websites – discursive interface analysis – which examines functionalities, menu options, and page layouts for the structures at work within them. The piece concludes with a short, illustrative examination of several official media company websites, articulating the productive constraints of their interfaces and the norms that they construct. Ultimately, the essay offers a tool for the new media research kit to improve our understanding of how norms for technologies and their users are produced and with what implications