Revamping your business through digital transformation

• Autores: George Westerman, Didier Bonnet
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 56, Nº 3, 2015, págs. 10-13
• Idioma: inglés
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• Resumen

  • For large companies in traditional industries, its easy to think that digital transformation can wait and that a follower strategy is a safer route than trying to be a pioneer. That kind of thinking, while tempting, is wrong. Research revealed companies are doing exciting things with digital technology and getting impressive business benefits. What's more, any organization can adopt their methods. Companies that lead in using digital technology - so-called digital masters - differ not only in their capability but also in the clarity of their vision. They see digital not as a technology challenge but as a transformation opportunity. Rather than incrementally adjusting current practices, they search for ways to use today's fast-moving technologies to transform the way they do business