Guido Candela, Massimiliano Castellani, Maurizio Mussoni
In this paper the authors investigate the effect of a Keynesian policy in tourism destinations where tourism products are mainly sold through ‘direct sales’ (decentralized solution) and the tourism market equilibrium is characterized by sticky prices and unemployment (coordination failure); thus the conditions for a Keynesian demand policy are verified. This policy is a Pareto improving solution with respect to the organization of sales by tour operators or destination managers (centralized solution), since tourism firms are not worse-off in terms of profits and there is an increase of tourism production as well as of employment.
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