Sustainable change (or the end of change) at the U.S. Mint: A case exercise

• Autores: Anthony J. DiBella
• Localización: The international journal of management education, ISSN 1472-8117, Vol. 11, Nº. 2, 2013, págs. 55-65
• Idioma: inglés
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• Resumen

  • This teaching resource describes an in-class, multi-part exercise that explores the challenges of getting consumers to alter the forms of cash they use in economic transactions. The objective of the exercise is to use a universal daily practice to illustrate issues in human behaviour and change management. Participants are tasked with advising the U.S. Mint on ways to promote greater use of dollar coins. It is presented in three parts each of which adds complexity and historical background. The exercise can be adapted to different class settings and formats depending on time frame and instructor preferences. The exercise is oriented towards courses in organisational behaviour, change management, and consulting but would also be useful in discussions on public policy and consumer behaviour. The case offers a contemporary and personal example of the challenges in promoting change at multiple levels