Know your audience

• Autores: Lene Bech Sillesen
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 53, Nº. 1, 2015
• Idioma: inglés
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• Resumen

  • It's not just journalists whose quirks and interests are being monitored: Profiles of their audiences are now accessible to anyone with an Internet connection. In November 2014, online-market-research firm YouGov launched a new app that profiles the target audiences of everything from Facebook to the Bible. The data sets are compiled from over 200,000 adult YouGov members in the UK, with plans to include US audiences in 2015. The basic app is free, but subscribers to the professional tool have access to connected data sets.