The Internationalization of Brazilian Design Firms: What Do We Know?

• Senra, Melissa ^[1] ; da Rocha, Angela Maria Cavalcanti
  1. [1] Pontifícia Universidade Católica do Rio de Janeiro

     Pontifícia Universidade Católica do Rio de Janeiro

     Brasil

     
• Localización: International Journal of Innovation: IJI Journal, ISSN-e 2318-9975, Vol. 2, Nº. 2, 2014 (Ejemplar dedicado a: Fall), págs. 110-117
• Idioma: inglés
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• Resumen

  • This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.