Search Engine Optimization

• Autores: Nicholas Carroll
• Localización: Encyclopedia of library and information sciences / coord. por Marcia J. Bates, Vol. 6, 2010 (Pacific-Sociology), págs. 4613-4629
• Idioma: inglés
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• Resumen

  • Search engine optimization (SEO) is the craft of elevating Web sites or individual Web site pages to higher rankings on search engines through programming, marketing, or content acumen. This section covers the origins of SEO, strategies and tactics, history and trends, and the evolution of user behavior in online searching