Social media creating digital environmental publics: : Case of Lynas Malaysia

• Autores: Kiranjit Kaur
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 2, 2015, págs. 311-314
• Idioma: inglés
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• Resumen

  • Internationally, strategic use of digital media has successfully united activists with voters on a number of social issues. One such issue is the case of Lynas, an Australian rare earth mining company, wanting to set up a refinery in Malaysia prompting Malaysian NGOs to share, collaborate and communicate online with various stakeholders, international NGOs and the public to ensure a slowdown on the operations of Lynas in Malaysia. This paper examines how anti-Lynas public sentiment was successfully created through social media for an activist campaign.