Quantity or quality? The professionalization of social media communication in Portugal and Germany: : A comparison

• Autores: Anne Linke, Evandro Oliveira
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 41, Nº. 2, 2015, págs. 305-307
• Idioma: inglés
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• Resumen

  • As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization.