Media heritagization of food

• Autores: Letizia Bindi, Cristina Grasseni
• Localización: Arxius de Ciències Socials, ISSN-e 2990-2266, ISSN 2990-2258, Nº. 30, 2014, págs. 59-72
• Idioma: español
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• Resumen

  • By conducting research on cookery programs in the Italian television archives, This paper explores both the historic and present-day television depiction Of local community and 'traditions'. The artic le situates this analysis In a broader theoretical reflection on food heritagization and communication, in conjunction with the redefinition of landscapes and cultures as Intangible cultura l patrimonies . In food heritage programs, specific styles of Filming, editing and text production define a clear relationship between gastronomic 'traditions ' and the rural countryside. The programs are characterized by an extreme 'folklorisation' of its social and territorial context.

    Singing and dancing, ta les and stories of ancient times, and a number of Tacit implications about food as simple and genuine, all point to an evident Communicative project , involving homesickness , genuineness , authenticity, History and purity. Food is thus made noble, but at the same time alienate d Vis-à-vis changing everyday life standards.