Routines, Capabilities and Innovation in the Brazilian Wine Industry

Alves, André Cherubini ^[1] ; Zen, Aurora Carneiro ^[2] ; Padula, Antonio Domingos ^[3]
1. [1] Universidade do Vale do Rio dos Sinos
  
  Universidade do Vale do Rio dos Sinos
  
  Brasil
2. [2] Pontifícia Universidade Católica do Rio Grande do Sul
  
  Pontifícia Universidade Católica do Rio Grande do Sul
  
  Brasil
3. [3] Universidade Federal do Rio Grande do Sul
  
  Universidade Federal do Rio Grande do Sul
  
  Brasil
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Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 6, Nº. 2, 2011, págs. 128-144
Idioma: inglés
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Resumen
- As environments become more competitive and change, firms need to look for new ways of competing by implementing changes and innovations aiming at improving or even building new capabilities. Through multiple case studies, we examine the relationship between routines, capabilities and innovation seeking to identify the changes and innovations that have occurred along the trajectory of two wine producing firms in the Serra Gaúcha of Rio Grande do Sul, Brazil. The results indicate that both companies submitted changes/innovations in routines and capabilities, however, the different strategies and decisions made led to totally different outcomes in terms of size, growth and market-share.