The demand for e-learning in higher education is rising, competition is increasing, and universities are investing significant resources towards improving the quality of their e-learning offerings. Thus, effective quality measures for e-learning are urgently required. With the aim of following the total quality management practices of raising students' satisfaction and continuous improvement, a performance-evaluation model was applied in a sample of business students. The application of this model was useful for selecting the quality items that most urgently require improvement to achieve student satisfaction and for identifying the items of surplus resource investment, thereby helping to provide the means to minimise resource wastage. This way, an effective and efficient improvement plan to enhance the efficient use of resources in e-learning and to meet an adequate level of quality was established.
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