United Kingdom: : ASA upholds complaint about Oreo biscuit ad in YouTube videos

• Autores: Peter Matzneller
• Localización: IRIS: Legal Observations of the European Audiovisual Observatory, ISSN-e 1023-8565, Nº. 2, 2015, págs. 19-20
• Idioma: inglés
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• Resumen

  • In a decision of 26 November 2014 (case no. A14-275018), the British Advertising Standards Authority (ASA) found that labelling obligations for advertisements contained in YouTube videos had been breached and ordered the food manufacturer Mondelez UK Ltd to ensure that future ads in this medium made their commercial intent clear prior to consumer engagement.