This study explores ways of integrating mentalities and ideas with practices in attempting to understand the production, copying, selling, and collecting of art in the Netherlands during the seventeenth century. Market valuation and the market itself as a forum for experimentation are found to lend coherence to many familiar details involving, for example, artists' behavior, guild restrictions on public sales, and the role of fashion in lending value to paintings. Also clarified is the basis for tensions between the mentality of the trader and that of the connoisseur.
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