The paper presents the concept of the digital image in games as the result of an artistic process, digital and personified in the figure of the craftsman, which focuses its activity on a make-believe. The article is located within a proposed phenomenological thought that seeks to show the ontological structure that underlies the work with digital images and drawing / painting / color / dash / form in target quality, considering the production of games. Shows that the ontological contexts outlined are present unintentionally in public displays of development teams, analyzing and illustrating two exemplary examples in which the game chasing a homoiosis produced in relation to digital and historical tradition. Culminates in the defense of a research on the artistic production in games coupled with production processes and understanding games as an art form that speaks to today's man.
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