La Curva en S como Herramienta para la Medición de los Ciclos de Vida de Productos

Avalos, Andrés F. ; Giraldo, Diana P. ; Quintero, Santiago ; Zartha, Jhon W. ; Cortés, Farid B. ^[1] ; Aguilar, Sergio
1. [1] Universidad Nacional de Colombia
  
  Universidad Nacional de Colombia
  
  Colombia
Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 7, Nº. 1, 2012, págs. 238-248
Idioma: inglés
Enlaces
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Resumen
- The aim of this article was to carry out a study of the life cycles of three products of Colombian companies; based on a logistic model of population growth as a life cycles measurement tool. We found that the products life cycles have a similar behavior to the population growth, according to an S curve. The inflection points of the curves were obtained by a nonlinear regression. These points might be used as a tool for strategic decision making in products, in terms of identifying key instants for launching technological innovations, investments and execute marketing strategies.