New Product Development in Traditional Industries: Decision-Making Revised

• Zabala-Iturriagagoitia, Jon Mikel ^[1]
  1. [1] Lund University

     Lund University

     Suecia

     
• Localización: Journal of Technology Management & Innovation, ISSN-e 0718-2724, Vol. 7, Nº. 1, 2012, págs. 31-51
• Idioma: inglés
• Enlaces
  • Texto completo
• Resumen

  • This paper investigates whether decisions considered as common in new product development literature are also valid in a region characterized by traditional industries. The research is grounded on innovative companies in the Valencian Region (Spain). Using the statistical tool of factor analysis, we test if the groups of decisions identified by the literature can be confirmed in our empirical sample. Therewith, we aim to link the theoretical and empirical fields in the context of new product development and product innovation management.