Propuesta metodologica para el estudio del impacto de la globalización comercial en la estrategia de internacionalización de las empresas mexicanas.

• Autores: César Cárdenas
• Localización: Tópicos Selectos de Ingeniería: Gestión de Organizaciones / coord. por María Ramos, José Vargas, Mauricio Rosales, 2014, ISBN 978-176-5490-87-9, págs. 127-144
• Idioma: español
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• Resumen

  • The aim of this paper is to support a methodology proposal for the analysis of the impact on commercial globalization trend in relation to the internationalization of Mexicans firms. Also this paper analyzes the advantage the Mexican firms took in the liberalization agenda of the Mexican government with the multilateralism and regionalism policies. For this purpose, the statistic descriptive modeling methodology is used to relate grow of the internationalization of the Mexican firms and the impact in the foreign investment of the main multinationals in Mexico, forcing them to centering in competitive productive processes and improving their internal organization, innovation and development.