Resumen de La internacionalización de las empresas mexicanas dedicadas a la pesca mexicana y el aumento de sus exportaciones en el Mercado Italiano.
Trade liberalization under the guidelines of trade agreements is presented as an area of opportunity for our country to diversify markets. The most important area in this field is the Free Trade Agreement between Mexico, USA and Canada (NAFTA). The fact that the U.S. and Mexico brand hold a large concentration of commercial transactions for the product market. In the case of fishery products the European Union, particularly the Italian market is presented as a great potential for this diversification. Therefore in this research the characteristics that make up the European market are analyzed, their purchasing power and the advantages and disadvantages of for Mexican exports, particularly those derived from seafood.
