Escalation of commitment: : when to stay the course?

• Autores: Helga Drummond
• Localización: Academy of Management Perspectives, ISSN-e 1943-4529, Vol. 28, Nº. 4, 2014, págs. 430-446
• Idioma: inglés
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• Resumen

  • When an important venture seems to unravel, decision makers may face a dilemma. Do they persist and risk becoming caught up in a spiral of escalating commitment, or �apply the brakes� when they may be within an ace of success? Escalation of commitment is thought to be a ubiquitous and costly mistake. Yet sometimes organizations should �press on the accelerator� and stay the course despite adversity. This paper explores what might drive organizations to erroneously abandon a potentially successful venture.