Resumen de Mapping Digital Media and Journalism in Spain
Carles Llorens, Helena P. Grau, Virginia Luzón-Fernández
This article is based in a large-scale comparative study on Spanish Media digitalization funded by the Open Society Media Program.1 It shows how digital technology impacts on media newsrooms;
on journalist ethics and on how investigative journalism have shaped Spanish media and how it is mixed with media economic crisis. It details trends in news websites� and their audiences; how online media outlets have proliferated, how consolidated media groups lead internet news audience rankings, and how newly created digital online outlets suffer from a lack of resources and branding. Internet�s role as the space for public expression and it�s importance of Spanish digital mobilizations is as well analyzed. Our analysis suggests that social media in Spain do have the potential to achieve significant mobilization, but developing this potential will depend on the prior existence of �offline� reasons for mobilization, on simple and visible public appeals, on viral reproduction, and on the amplification of protests by legacy media.
