Resumen de Los cambios regulatorios en México. Análisis de la planeación estratégica de una empresa de la industria de la construcción.
David Israel Contreras Medina, García Nélida Carmona, Guadalupe Santamaría Ramírez Yuridia, Thania Elena Cabrera Ybarra
The environment constant changes constrain to think in a reformulation of strategies that allowed an increase of benefits for organizations. In the face of regulatory change in México, is pertinent know the new ways to formulation and application strategies. For this, the aim of the research is focus on identify the strategies used in a construction organization and verify their effectiveness trough a study qualitative � quantitative considering the diagnostic matrix and evaluating the implements strategies under ji-square application of many products from the enterprise. The results show a discrepancy between the variables derived of the perceptual relation of 50 to 50.
