Resumen de Publicidad Empresarial: Impacto de la Inversión en Tecnología Animada Tridimensional Fotorealística (3D-CGI).
In the area of graphic design and advertising in business the importance of designing with high-quality graphic materials will maintain the corporate image and corporate identity in the minds of current and potential consumer. This research is related to the impact of investment in 3D animations in the field of advertising and graphic design. Interviews with expert professionals from advertising agencies in Puerto Rico were evaluated with the use of 3D animation to create television commercials both in Puerto Rico and other countries. A related comparative are illustrated with commercials: M & M's, Orangina, Church's Chicken and Chocolate Cortés; transmitted in different time periods in Puerto Rico and other countries.
