Posicionamiento del Barrio del Artista en la ciudad de Puebla.

• Autores: Ramón Acle, Carolina Villalobos, Norma Santiesteban, María Rodríguez, María Zamora
• Localización: Ciencias Administrativas y Sociales Handbook T-V: Congreso Interdisciplinario de Cuerpos Académicos / coord. por García Nélida Carmona, Guadalupe Santamaría Ramírez Yuridia, Leticia Almanza Serrano, 2014, ISBN 978-607-8324-05-7, págs. 247-261
• Idioma: español
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• Resumen

  • The research was conducted within a marketing approach.The overall objective was to determine the current position of the Artist Quarter in the city of Puebla.

    The results presented correspond to the empirical research on the positioning of the Barrio del Artista, using a qualitative, exploratory and descrptivo approach.For this investigation were used practically the novel concepts of marketing and positioning.