La cultura organizacional y su impacto en el cliente interno.
- Autores: Janet Merino
- Localización: Ciencias Administrativas y Sociales Handbook T-V: Congreso Interdisciplinario de Cuerpos Académicos / coord. por García Nélida Carmona, Guadalupe Santamaría Ramírez Yuridia, Leticia Almanza Serrano, 2014, ISBN 978-607-8324-05-7, págs. 82-99
- Idioma: español
- Enlaces
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Resumen
Izúcar de Matamoros is considered the �door� to la Mixteca Poblana due to its strategic location; it is located between the states of Morelos, Guerrero and Oaxaca; that�s why, the hotel industry is vital for travelers who move from the states mentioned to the capital and vice versa. The aim of this research was to analyze the organizational culture of the hotels, specifically two hotels; the first one is located in the west area and the second one in the north area of Izucar de Matamoros through direct observation and face -to -face unstructured interviews and measuring instruments applied to the internal customer.
When analyzing the results, it was determined to develop a model of human capital empowerment axiology and organizational culture in order to implement it in the organization with the primary objective of empowering the human capital through axiology and gain a competitive advantage in market.
Although the region has not been recognized to the organizational culture as part of the process to succeed because it is not something tangible, It is still present and permanent. This project will be the basis to support the organizational culture by Axiological Model and take it to a competitive advantage in the development sector.
