Dynamic Commercialization Strategies for Disruptive Technologies: : Evidence from the Speech Recognition Industry

• Autores: Matt Marx, Joshua S. Gans, David H. Hsu
• Localización: Management science: journal of the Institute for operations research and the management sciences, ISSN 0025-1909, Vol. 60, Nº. 12, 2014, págs. 3103-3123
• Idioma: inglés
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• Resumen

  • When start-up innovation involves a potentially disruptive technology�initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement�incumbents may be wary of engaging in cooperative commercialization with the start-up. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the eventual replacement of incumbents, we consider a dynamic strategy involving product market entry before switching to a cooperative commercialization strategy. Empirical evidence from the automated speech recognition industry from 1952 to 2010 confirms our main hypothesis.