IPRA Code of Athens�The first international code of public relations ethics: : Its development and implementation since 1965

• Autores: Tom Watson
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 40, Nº. 4, 2014, págs. 707-714
• Idioma: inglés
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• Resumen

  • In 1965, the International Public Relations Association (IPRA) adopted the International Code of Ethics, which became known as the Code of Athens (). The Code was authored by Lucien Matrat, a French public relations pioneer, and reflected a hopeful, post-World War 2 ethical framework with its strong linkage to the United Nation's Universal Declaration of Human Rights of 1948 (). A code of ethics was an early strategic imperative of IPRA, established 10 years before, and was coupled with a Code of Conduct, known as the Code of Venice of 1961 (). Both codes were adopted by many national public relations associations and widely promoted.