Prize decoys at work � New experimental evidence for asymmetric dominance effects in choices on prizes in competitions

• Autores: Holger Müller, Victor Schliwa, Sebastian Lehmann
• Localización: International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 4, 2014, págs. 457-460
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In a controlled domain replication of the well-established prize decoy experiment, we provide new evidence for the recently disputed robustness of asymmetric dominance effects (ADEs). Specifically, using real choices between � according to pretests � meaningful options that trigger tradeoff considerations, we find an ADE sized 16% which remains robust across demographic groups. Therefore, our findings indicate that the failures to replicate the ADE in previous studies might be due to variations in the experimental choice setting.