Situación actual de la comercialización de la producción de maíz y soya del municipio de Tekax, Yucatán

• Autores: Jorge Cruz, Luis Báez, Arline Nic
• Localización: Ciencias Agropecuarias Handbook T-II: Congreso Interdisciplinario de Cuerpos Académicos / coord. por Miriam Estelina Pérez Ríos, María Susana Acosta Navarrete, María Elena López Ramírez, Verónica Morales Félix, 2014, ISBN 978-607-8324-30-9, págs. 189-201
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • Marketing is as important as the production stage, and may involve significant differences in profitability, particularly in the agricultural market where different influencing factors involved as intermediaries between producer and customer that make channel selection increase or decrease the value of products.

    This project describes the current situation of the marketing chain of corn and soybeans Tekax Township, Yucatán where culture plays a key role, because many farmers to produce for personal consumption and other business as an option. The research that developed is not experimental, descriptive and transversal finding that is high participation of producers in the marketing chain, are satisfied with the factors involved in the process and found to have little access to information government marketing programs.