.com.Profit or die

• Autores: Rafael Bustamante, José Antonio Bueno, Antonio Hostench, Roland Berger
• Localización: Boletín de estudios económicos, ISSN 0006-6249, Vol. 56, Nº 173, 2001, págs. 331-342
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • The New Economy has passed its hype and now seems to be an enormous disaster. The extent to which e-companies are responsible for that situation with their inflated expectations and management are focused just in expanding and spending huge amounts of money. In this article the authors will see that the New Economy is not dead and is not a project anymore. It is reality. But the way the old e-companies have to survive is just applying the concepts of the bad called old economy (sales, return on assets, efficient operations) which refer basically to the profitability of companies. Roland Berger's e-restructuring methodology is based in those "old" concepts applied to e-businesses. Because e-business only makes sense if it is business.