The effect of entrepreneurial rhetoric on microlending investment: : An examination of the warm-glow effect

• Autores: Thomas H. Allison, Aaron F. McKenny, Jeremy C. Short
• Localización: Journal of Business Venturing, ISSN-e 1873-2003, Vol. 29, Nº. 6, 2014, págs. 690-707
• Idioma: inglés
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• Resumen

  • We examine the effect of political rhetoric on microloan funding speed. ? Narratives high in rhetoric indicating blame and present concern led to faster funding. ? Narratives indicating accomplishment, tenacity, and variety led to slower funding. ? Post-hoc analysis indicates that innovativeness rhetoric led to slower funding.