Conventional wisdom and survey data indicate that alcohol is a social lubricant and is consumed for its social effects. In contrast, the experimental literature examining alcohol�s effects within a social context reveals that alcohol does not consistently enhance social-emotional experience. We identify a methodological factor that might explain inconsistent alcohol-administration findings, distinguishing between studies featuring unscripted interactions among naïve participants (k = 18) and those featuring scripted social interactions with individuals identified as study confederates (k = 18). While 89% of naïve-participant studies find positive effects of alcohol on mood (d = 0.5), only 11% of confederate studies find evidence of significant alcohol-related mood enhancement (d = -0.01). The naïve-participant versus confederate distinction remains robust after controlling for various moderators including stress manipulations, gender, group size, anxiety outcome measure, and within-group consistency of beverage assignment. Based on the findings of our review, we propose a multidimensional, social-attributional framework for understanding alcohol-related reward. Borrowing organizing principles from attribution theory, the social-attributional approach predicts that alcohol will enhance mood when negative outcomes are perceived to be unstable and/or self-relevant. Our framework proposes that alcohol�s effects within a social context are largely explained by its tendency to free individuals from preoccupation with social rejection, allowing them to access social rewards. The social-attributional approach represents a novel framework for integrating distinct, well-validated concepts derived from several theories of alcohol�s effects. It further presents promising lines of inquiry for future research examining the role of social factors in alcohol reward and addiction susceptibility. (PsycINFO Database Record (c) 2014 APA, all rights reserved)
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