Willingness to pay of committed citizens: : A field experiment

• Autores: Dominique Ami, Frédéric Aprahamian, Olivier Chanel, Robert-Vincent Joulé, Stéphane Luchini
• Localización: Ecological Economics, ISSN-e 1873-6106, Nº. 105, 2014, págs. 31-39
• Idioma: inglés
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• Resumen

  • In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.