Ronald Reagan's Address at Moscow State University: a Rhetoric of conciliation and subversion

• Autores: B Wayne Howell
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 68, nº 2 (INVIERNO), 2002, págs. 107-120
• Idioma: inglés
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• Resumen

  • This essay examines the rhetorical strategies utilized by Ronald Reagan in his address at Moscow State University on May 31, 1988. In part, Reagan adapted his rhetorical strategies to Soviet philosophies by adopting the language of Marxism-Leninism: Reagan spoke the language of Marxism-Leninism in order to de-legitimize the credibility of Marxism-Leanism. Reagan employed four rhetorical strategies to decrease international tensions while also increasing pressure for greater changes in the political and economic systems of the Soviet Union: (a) negate Marxist-Leninist principles, (b) affirm democratic capitalism and entrepreneurial freedom, (c) construct a positive image of himself and the United States, and (d) democratize diplomatic discussions. Reagan's success with these strategies allowed him to achieve two disparate diplomatic objetives: conciliation and subversion