Effect of secondary goal importance on the anticipation of message outcomes

• Autores: Janet Meyer
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 70, nº 2 (INVIERNO), 2005, págs. 109-122
• Idioma: inglés
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• Resumen

  • Speakers sometimes fail to ancipate that what they are about to say would conflict with a secondary goal such as not offending the hearer. This study asked whether the perceived likelihood that a not-yet-spoken message would conflict with a secondary goal is predicted by two variables: the importance of the goal to the speaker in the situation (situated goal importance) and the chronic (long-term) importance of the goal for the speaker. Findings indicate that speakers often see messages as more likely to conflict with a not offend goal and a relationship maintenance goal when the respective goal is more important to them in the immediate situation. The effect of chronic goal importance on the anticipation of negative message outcomes dependend on the goal and situtation.