Experience marketing and the luxury travel industry

• Veríssimo, Medéia ^[1] ; Loureiro, Sandra Maria Correia
  1. [1] ESGHT/Universidade do Algarve
• Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 9, Nº. Extra 1 (Proceedings TMS Int. Conference 2012: Tourism Management, Marketing, & ICT Management), 2013, págs. 296-302
• Idioma: inglés
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• Dialnet Métricas: 3 Citas
• Resumen

  • The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.