La imagen corporativa como valor de marca
- Autores: Claudia Armendáriz, Doraidé Meixueiro, Gloria Polanco, Luis Andujo
- Localización: Ciencias Administrativas y Sociales Handbook T-II: Congreso Interdisciplinario de Cuerpos Académicos / coord. por Teresa Ramírez Cano, Patricia del Carmen Mendoza García, 2013, ISBN 978-607-8324-08-8, págs. 234-240
- Idioma: español
- Enlaces
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Resumen
We are in a world of constantly competing brands in a war of strategies to attract customers, filling our ad space with a number of promises to change our lives, creating needs than we ever imagined, where the brand has more value that the product is consumed, which is why it is extremely important that companies care about the image they project and the perception of the different audiences they have, as they may become loyal fans who take it as their own philosophy represents the brand. This is where the corporate image has become indispensable to build brand equity and strengthen its identity. From this is developed the graphic identity manual for the Technological Institute of Chihuahua helping to create a strong image and identifying them in the environment.
