Resumen de La subjetividad de la información del aspirante en la elección de una carrera profesional. Caso: La licenciatura en administración, en la Universidad Autónoma Metropolitana unidad Iztapalapa
The future of the institutions of higher education (IES), in this Millennium cannot imagine under a linear administration, this future will depend on both from exogenous and endogenous factors. This debate occurs around the necessary transition from traditional educational processes to focus on learning and not teaching models; therefore seeks to move from rigid schemes into flexible schemes; school schemes to not attending school, where the classroom is not the main source of learning, as well as a culture of a permanent process of learning. The course of inquiry that supports this work is that the social imaginary built in lathe of the profession of Manager gives a univocal formative sense since generates to the student of administration, images of a successful professional who will succeed in the short term its mobility in the social scale.
