A population evaluates and expresses an opinion, when it sees growing up and reinforces better proposals to its locality. The appreciation which represents the population related Pueblo Mágico de Jalpan de Serra name, plays a very important role in the knowledgment that persons can perceive to create a cultural identity of the touristic place.The study is about on how to place the mark of Pueblo mágico into the Jalpan de serra population, in order to get identification and an acceptation for the proposal activities by the citizen committee and the actions which are developed for the touristic activity. As a consequence, it is considered that these reception actions of visitors and an adecuation of certain lifestyles show an impact in the acceptation or rejection of the designation, and of its conceptualization.
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